This decision came as Visa and Master Card cut off their services to Backpage, citing illegal or brand-damaging activities as the reason.
Therefore, users who want to post ads on Backpage must now use Bitcoin, Litecoin, or Dogecoin to pay the posting fees.
One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.
In 2008 just 3% of all Americans said that they had used an online dating site; by 2009 that figure had risen to 6% of all Americans, and today 9% of the adult population has used an online dating site.
Backpage says “screw off” to squeamish credit card companies Visa and Master Card by dropping fees for adult ads and announcing that it is going to accept all digital currencies like Bitcoin, Litecoin, and Dogecoin.
Some estimates say Backpage’s acceptance could open up a 0m (£64m) opportunity for Bitcoin, since it is one of the site’s only remaining payment options.
Some are currently in long-standing relationships that predate the adoption of online dating, while others are single but not actively looking for a romantic partner.
If we examine only those Americans who are most inclined to online dating—that is, the 7% of the public that is both single and actively looking for a partner—some 38% of these individuals have used online dating sites or dating apps.